What’s your agency’s next step toward digital transformation?
Drawn from the findings in our latest research report, Rise of the Digital Insurance Agency, this interactive framework explores 15 digital capabilities that can help your agency grow and help you become an Agent for the Future.
Take the three-minute assessment to learn where your agency stands with digital and get customized suggestions for how to strategically implement new tools and tactics.
Explore our framework for growth through digital adoption
Which digital capabilities most interest you? Click through the icons on the infographic below to explore the capabilities and access curated content to help you implement and optimize digital tools.
Or keep reading below to learn more about how our research informed the framework.
Consumer expectations around digital are evolving
Agencies that adopt more digital tools grow faster than those that don’t
In fact, high digital adoption agencies grew revenue 60% faster than low digital adopters. This was one of the key findings in our latest research report, Rise of the Digital Insurance Agency.
Our research team surveyed nearly 600 independent insurance agents (including those who sell personal lines, small commercial lines and both) to learn how they used digital capabilities and how digital impacted agency growth. The report analyzed more than 20 digital capabilities and focused on 15 that are commonly used among insurance agents.
Digital tools used by high vs. low digital adopters
Where are you in your journey to digital transformation?
We took the 15 capabilities above and created a framework to help agencies strategically move forward in their digital transformation journey. The tools build on each other, forming a hierarchy of digital capabilities ranging from fundamentals to modernizations to innovations.
The digital tools most highly correlated with growth
Of the digital capabilities our research analyzed, seven were highly correlated with revenue growth. These seven capabilities provide a path forward for what agencies should prioritize on their journey to becoming an Agent for the Future.
7 revenue-driving digital capabilities
- 7 Chatbots and AI
- 6 Video quotes and policy reviews
- 5 Paid social media advertising
- 4 Live online chat
- 3 Self-service portal
- 2 Online quotes
- 1 Social media