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Technology

Technology has transformed the way independent insurance agents do business. Used strategically, digital tools can help agencies streamline operations, increase efficiency, provide better experiences for customers and staff, and more. Explore our reports and insights to learn how to enhance your agency’s technology.

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Want to learn how to actually use AI? Check out AI Bootcamp for Independent Agents

AI Bootcamp is a hands‑on series that cuts through the noise and helps you put AI to work — driving growth, improving customer engagement and enhancing retention.

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Find the right AI tools for your agency

Explore this categorized list of 75+ AI-backed vendors that can help you boost productivity and efficiency.

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The independent insurance agent’s introduction to AI

Explore all of our resources and information about artificial intelligence in insurance agencies.

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The human side of leadership in the age of AI

Three leadership philosophies to take forward as AI continues to take hold.

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AI in insurance agencies: Key findings from our research

Our new research found that more than half of insurance agency employees are interested in using AI for work.

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Webinar: Optimizing operations with virtual assistants

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Why your online presence matters (and how to make it count)

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Publication: Article

4 ways to drive small commercial leads through web optimization

By 2025, 80% of business-to-business sales interactions will occur in digital channels, according to the Gartner report, The Future of Sales in 2025. Small commercial clients are no exception to this. They are increasingly shopping online for insurance and expecting streamlined digital experiences to complement the expertise…

Publication: Article

How digitalization is transforming small commercial insurance

Small commercial insurance is reaching a digital tipping point. As carriers, InsurTechs and agencies drive more digitalization across the policy lifecycle, small commercial insurance is starting to look and feel more like personal lines. New technologies are harnessing third-party data to streamline quoting, predict coverage needs and…

How Technology Drives Growth for Small Commercial Agencies 2

Publication: Page

2022 Agency Growth Study: The state of digital in independent insurance agencies

Our updated research report found that highly digital agencies grew 70% faster than other agencies.

Agent for the Future™ Staff

Publication: Article

How to improve your insurance agency’s online reputation

As more and more customers rely on online reviews, social media recommendations, and personalized ads, it’s increasingly important to manage your online presence and reputation. Your efforts will determine much of the success and growth of your insurance agency now and in the future. See what steps you can take…

Publication: Article

3 ways to strategically use technology in your agency

What role should technology play in insurance? The answer to this question varies depending on who you ask. Insurtech innovators might say that every process in the industry is ripe for atomization and digitization. Customers might ask for easy ways to reach their agent and access their policy information online.

How Technology Drives Growth for Small Commercial Agencies 4

Publication: Page

Rise of the digital insurance agency

Read our 2021 report to learn trends in how agencies use digital and what sets highly digital agencies apart.

Agent for the Future™ Staff

Publication: IA Magazine

3 ways to realize the value of digital investments

In this contributed article for IA Magazine, Liberty Mutual and Safeco preside of independent agent distribution, Tyler Asher, digs into the latest Agent for the Future research and how agents can get the greatest value from their digital investments.

Tyler's Open Letter

Publication: Article

AFTF emerging leader discusses how high digital adoption led her agency to grow by 4x

Majdas Touch Insurance won the 2020 Agent for the Future Emerging Leader Award. Here, the agency’s founder shares her journey of launching a fully digital agency. From the beginning of my career in insurance, my driving motivation has been to help as many people as possible. I…

Section 2: High Adoption = High Growth 1

Publication: Page

Self-assessment: Unlocking the power of digital in your agency

What's your agency's next step toward digital transformation? This interactive explores 15 digital capabilities that can help you grow.

Agent for the Future™ Staff

Publication: Article

4 easy ways to boost your SEO – no computer degree required

Backlinks, domain authority, search rank. These are all terms related to search engine optimization (SEO), and they can seem daunting. But it’s time to bust a myth: agencies don’t need someone with a computer science degree to elevate their online search rankings. While SEO does have some…

SEO for Independent Insurance Agents 2

Publication: Article

How we focused on digital and rebuilt our commercial business niche by niche

POWERS Insurance & Risk Management is a niche-focused agency. This year, we had planned to focus on four different niches: private client, cannabis, construction and hospitality. Historically, hospitality was our largest niche for premium. This year has been challenging, to say the least. However, POWERS, is on track to turn…

Agency Success Stories 4

Publication: Rough Notes

Digitally savvy and data-driven

Agent for the Future Award media partner, Rough Notes, interviews the 2022 agency winners about innovation and how they stay ahead of emerging trends.

Apply for a 2020 Agent for the Future™ Award! 2