As the insurance industry changes, independent insurance agents are adapting to succeed in shifting markets, meet changing customer needs and find the best ways to grow. Since 2017, Liberty Mutual researchers have surveyed independent agents to learn how they are navigating trends in the marketplace, adopting new technology and evolving their business priorities. This research informs the insights we share on Agent for the Future.
Explore our research through the years
Article
From aspiration to ownership: Why women are the next generation of insurance agency leaders
New research from Liberty Mutual found that more women are aspiring to agency leadership and being developed for it. Read an executive's take on the findings.
Research
Insights from the 2026 Independent Agency Growth Study
Learn key insights from a survey of 1,149 U.S.-based independent agency principals and staff members, conducted by Liberty Mutual researchers.
News and views
AI for agents
Insurance Journal recaps new findings from the Liberty Mutual and Safeco Insurance research on agent attitudes and perceptions of AI and draws key takeaways for agencies to consider.
News and views
AI adoption accelerates in insurance agencies despite lingering skepticism
Risk & Insurance looks at the generational differences in AI usage, pulled from the Liberty Mutual and Safeco Insurance research.
News and views
1 in 3 independent agency employees use AI
IA Magazine shares data from new Liberty Mutual and Safeco Insurance research, focusing on the percentage of agency employees using AI at work while few agencies have formal guidelines in place.
News and views
Trust, tech and transformation: a new era for independent agents
The Big “I” Agents for Technology Council executive director, Kasey Connors, outlines how agencies can embrace AI and automation, backed by findings in the Liberty Mutual and Safeco Insurance 2024 Agent-Customer Connection Study.