Agent for the Future™
Research Topics

Agent for the Future™ regularly surveys independent insurance agents to learn about agency best practices and strategies for growth. We also talk to industry experts and share insights on industry trends and actionable advice to help agencies thrive. Explore our research and insights on each of the topics below.


Technology is rapidly transforming how insurance agencies do business. Learn about the latest digital trends in agencies, get your agency's next steps toward digital transformation, and more.

Talent & Culture

Healthy workplace cultures are key in attracting and recruiting job seekers. They're also important for employee retention and engagement. Learn how focusing on talent and culture will help your agency succeed.
Talent and Culture

Agency Operations

Learn about industry trends and best practices for managing and growing an independent insurance agency and leading through change.
Agency Operations

Niche & New Markets

Breaking into new markets and building a niche can help agencies grow and thrive. Learn about product trends in the industry and how to specialize.
Niche and New Markets

Women in Insurance Agencies

Since 2022, the research team at Liberty Mutual and Safeco Insurance have surveyed women in independent insurance agencies to learn about their unique experiences. See what we've learned.
Learn more

View all research reports

View all our research reports from our first research in 2017 to present.
All Reports