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Explore our research and insights on each of the topics below.

Industry trends

Learn about trends shaping the insurance industry and beyond. Get insights on product trends.
Industry trends

Sales and service

Get advice and insights on prospecting, sales, and building strong relationships with customers.
Sales and service

Technology

Technology is rapidly transforming how insurance agencies do business. Learn about the latest digital trends in agencies, get your agency's next steps toward digital transformation, and more.
Technology

Agency operations

Learn about industry trends and best practices for managing and growing an independent insurance agency and leading through change.
Agency operations

Talent and culture

Healthy workplace cultures are key in attracting and recruiting job seekers. They're also important for employee retention and engagement. Learn how focusing on talent and culture will help your agency succeed.
Talent and culture

View all research reports

View all our research reports from our first research in 2017 to present.
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Press

Publication: IA Magazine

How personal auto companies are strategically evolving in the age of AI

Mike Grove, SVP of personal auto product state management at Liberty Mutual, shares how technology is being strategically applied to help agents and service teams streamline tasks, reduce friction, and focus on higher-value customer interactions.
Olivia Overman
Publication: IA Magazine

Retaining personal auto clients by improving customer experience

In this feature, Mike Grove, SVP of personal auto product state management at Liberty Mutual, highlights the vital role independent agents play in guiding customers through auto coverage decisions as life changes.
Olivia Overman
Publication: IA Magazine

Declaration of independents: Marrissa Winkelman

In this IA Magazine interview, Marrissa Winkelman shares her journey to agency leadership and ongoing commitment to advancing women in insurance. Her forward-thinking perspectives earned her recognition as a Liberty Mutual 2025 Agent for the Future Award winner.
Olivia Overman
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