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Article

Don’t take no for an answer: How self-advocacy shaped my career

Marrissa Winkelman, winner of the 2025 Agent for the Future Award for Outstanding Female Agency Principal, shares how she forged her path from receptionist to partner.
Article

From spite to service: The lessons that built my insurance career

2025 Agent for the Future Award winner Charles McDade shares what he's learned in his 14+ years in the insurance industry.
Article

From aspiration to ownership: Why women are the next generation of insurance agency leaders

New research from Liberty Mutual found that more women are aspiring to agency leadership and being developed for it. Read an executive's take on the findings.
Research

Insights from the 2026 Independent Agency Growth Study

Learn key insights from a survey of 1,149 U.S.-based independent agency principals and staff members, conducted by Liberty Mutual researchers.
News and views

How personal auto companies are strategically evolving in the age of AI

Mike Grove, SVP of personal auto product state management at Liberty Mutual, shares how technology is being strategically applied to help agents and service teams streamline tasks, reduce friction, and focus on higher-value customer interactions.
Webinar

AI Bootcamp Session 3: Intro to GEO – How to get found online as AI transforms search

In this AI Bootcamp session, Manny Barbosa breaks down the framework that helps agencies ensure their expertise shows up when AI tools answer insurance-related questions. 
News and views

Retaining personal auto clients by improving customer experience

In this feature, Mike Grove, SVP of personal auto product state management at Liberty Mutual, highlights the vital role independent agents play in guiding customers through auto coverage decisions as life changes.
Article

How to choose a vendor in the age of AI

With all the different options out there, choosing a vendor can seem overwhelming. Here are things to consider when deciding which solution is right (and safe) for your agency.
News and views

Declaration of independents: Marrissa Winkelman

In this IA Magazine interview, Marrissa Winkelman shares her journey to agency leadership and ongoing commitment to advancing women in insurance. Her forward-thinking perspectives earned her recognition as a Liberty Mutual 2025 Agent for the Future Award winner.
5 Ways to Create More Leadership Opportunities for Women in the Insurance Industry

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