Article
Don’t take no for an answer: How self-advocacy shaped my career
Marrissa Winkelman, winner of the 2025 Agent for the Future Award for Outstanding Female Agency Principal, shares how she forged her path from receptionist to partner.
Article
From spite to service: The lessons that built my insurance career
2025 Agent for the Future Award winner Charles McDade shares what he's learned in his 14+ years in the insurance industry.
Article
From aspiration to ownership: Why women are the next generation of insurance agency leaders
New research from Liberty Mutual found that more women are aspiring to agency leadership and being developed for it. Read an executive's take on the findings.
Research
Insights from the 2026 Independent Agency Growth Study
Learn key insights from a survey of 1,149 U.S.-based independent agency principals and staff members, conducted by Liberty Mutual researchers.
News and views
How personal auto companies are strategically evolving in the age of AI
Mike Grove, SVP of personal auto product state management at Liberty Mutual, shares how technology is being strategically applied to help agents and service teams streamline tasks, reduce friction, and focus on higher-value customer interactions.
Webinar
AI Bootcamp Session 3: Intro to GEO – How to get found online as AI transforms search
In this AI Bootcamp session, Manny Barbosa breaks down the framework that helps agencies ensure their expertise shows up when AI tools answer insurance-related questions.
News and views
Retaining personal auto clients by improving customer experience
In this feature, Mike Grove, SVP of personal auto product state management at Liberty Mutual, highlights the vital role independent agents play in guiding customers through auto coverage decisions as life changes.
Article
How to choose a vendor in the age of AI
With all the different options out there, choosing a vendor can seem overwhelming. Here are things to consider when deciding which solution is right (and safe) for your agency.
News and views
Declaration of independents: Marrissa Winkelman
In this IA Magazine interview, Marrissa Winkelman shares her journey to agency leadership and ongoing commitment to advancing women in insurance. Her forward-thinking perspectives earned her recognition as a Liberty Mutual 2025 Agent for the Future Award winner.
More insights
Explore all research
Explore all our research reports for more trends and insights for independent insurance agencies.