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Agent for the Future™ exists to help independent insurance agencies succeed. With our research, agent stories, expert insights and more, we aim to provide actionable advice to help agents grow and thrive. Check out our latest resources and insights:

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Apply for an Agent for the Future Award!

Applications are now open for the Agent for the Future Awards. Apply by Oct. 10.
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Technology resource

AI-driven vendors for independent insurance agents

Looking into AI tools for your agency? Explore this list of 75+ AI-backed tools and services frequently used by insurance agencies.
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Research report

The state of employee well-being in independent agencies in 2025

This report explores how workloads are leading to employee burnout in agencies.
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Artificial intelligence: An introduction for independent insurance agents

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Agent stories

Advice from winning agents

Read agency success stories and get actionable advice from top agents on the strategies that work for them.

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Reverse engineering an agency for the future

Learn how Camargo Insurance tore down and rebuilt their agency with an eye toward long-term growth.

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The State of Women in Independent Insurance Agencies 5

Insights on women in insurance agencies

Since 2022, the research team at Liberty Mutual and Safeco Insurance have surveyed women in independent insurance agencies to learn about their unique experiences.

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Agent for the Future in the news

Publication: IA Magazine

Stress fracture: Identifying and preventing burnout at independent agencies

Crista Walker, Vice President of agent engagement and programs at Liberty Mutual, shares insights and data on employee burnout retention risks.
IA Magazine AnneMarie McPherson AnneMarie McPherson
Publication: IA Magazine

Reflections from the 2025 Inclusive Agency Roundtable

Liberty Mutual Central Region Field Executive, Myrna Estrada, is featured in this recap of the Big “I” Diversity Council Inclusive Agency Roundtable, where participants discussed inclusion in the workplace and market.
Jamie Behymer
Publication: IA magazine

How to get on the right track to unlock AI’s potential

Dale Steinke, director of the Agent for the Future Advisors, is quoted in this IA magazine article about how insurance agents can set themselves up for AI success.
Rosalie Donlon
5 Ways to Create More Leadership Opportunities for Women in the Insurance Industry

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Explore all research

Explore all our research reports for more trends and insights for independent insurance agencies.

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