Meet the 2024 Agent for the Future Award Winners
Read about the 2024 winners
The Agent for the Future™ Awards recognize the most forward-thinking, innovative independent insurance agents and agencies.
In an era of technological transformation and increased customer expectations, Agents for the Future are adapting to changes in the industry and finding new ways to bring value to their customers. They are embracing new technologies, strategically implementing AI tools to drive efficiency and enhance customer experiences. They are taking a holistic view of customer communications, mapping out multiple touchpoints throughout the customer journey and helping educate clients about changing market conditions. They are looking to the future, building workplaces that put people first and seek to develop the next generation of talent.
The 2024 Agent for the Future Awards included four categories for agencies and two for individuals working to build a stronger, more innovative and inclusive independent agency system.
Why Enter?
Winning Agencies Receive
$5,000 cash prize
Each winner receives a $5,000 cash prize to support agency growth and innovation, with full autonomy over how and where the funding is utilized. Past winners have put the funding toward chatbot development, employee retention programs and implementing new marketing strategies.
Industry Recognition
The Outstanding Agency Overall and Outstanding Female Principal will be profiled in Rough Notes. Award winners are also featured on AgentForTheFuture.com, in a press release and through supporting promotional efforts.
The limited-edition trophy and bragging rights don’t hurt, either.
Agency Categories
Agent for the Future, Outstanding Agency Overall
As the top agency award, the Agent for the Future, Outstanding Agency Overall honor is awarded to the agency – big, small or somewhere in-between – that best demonstrates the qualities of an Agent for the Future.
Past winners shared about innovative ways they have evolved their agencies, implemented new technologies, and invested in the independent agency system as a whole. For example: building their own digital insurance marketplace, developing an AI tool to perform routine tasks, partnering with minority-owned agencies to champion DEI in the insurance industry, using data to streamline processes and optimize their workplace culture, and much more.
All agencies that apply for the Agent for the Future, Outstanding Agency Overall category are automatically entered into the Outstanding Small and Large Agency categories, based on annual revenue.
Outstanding Small Agency
The Outstanding Small Agency honor is awarded to an agency that meets all the requirements of an Agent for the Future, with less than $2 million in annual revenue.
Outstanding Large Agency
The Outstanding Large Agency honor is awarded to an agency that meets all the requirements of an Agent for the Future, with more than $2 million in annual revenue.
Digital Innovator
The Agent for the Future, Digital Innovator honor is awarded to the most digitally savvy agency that is embracing the most cutting-edge tools and tactics.
Agencies in this category are heavily investing in technology in their agencies, creating technology solutions that improve the customer and employee experience. For example, these agencies may be strategically implementing AI tools to solve pain points in their agency.
Individual Categories
Outstanding Female Agency Principal
This award celebrates the women that have built thriving careers within the independent agency system, despite the many barriers of the traditionally male-dominated insurance industry. Whether a founder, partner or other c-level executive – they are an established leader within their agency and the independent agent community at large, and are deeply dedicated to progressing the industry forward.
Emerging Leader
What separates an Emerging Leader is their unconventional path to building and growing their business. This agent or broker may be in the early stages of their journey to becoming an Agent for the Future, are operating a non-traditional agency, have overcome adversity or are breaking down barriers. They are the face of a new wave of insurance agencies and have a unique story to tell.
Meet the Judges

Luke Bills

Dawnyel Smink
