Back To Research Topics
Niche and New Markets

The insurance world is constantly evolving. Finding new markets, exploring emerging risks and finding a niche can help independent insurance agents position themselves to succeed now and in the future. Read our content to learn how.

Tired of Being a Generalist? Here's How to Specialize

Article

Boost Your Sales With Specialty

Learn how finding a niche can drive profitable new business, and how to become a niche expert.

Read more

Making the Case for Personal Cyber Coverage 1

Making the Case for Personal Cyber Coverage

Cybersecurity is often considered a big business problem, but it’s quickly becoming a concern for the average consumer. Learn how to make the case for personal cyber coverage.

Read more

Paid Social Ads for Independent Insurance Agents 1

4 Tips for Selling Cyber Insurance in 2023

According to Cybersecurity Ventures Global, cybercrime costs are projected to reach $10.5 trillion annually by 2025. It’s a good time to be a cyber expert. Get tips for selling cyber insurance.

Read more

Explore more

Publication: Page

Millennials Study

Liberty Mutual and Safeco surveyed more than 2,800 insurance customers (including 1,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.

Agent for the Future™ Staff

Publication: Article

How to Find, Build and Succeed in an Insurance Niche

Finding and building a specialized insurance practice can be challenging. In a recent PC360 webinar, Finding Success in a Niche Market: Building Blocks for Agents & Brokers, sponsored by Safeco Insurance, agents and industry experts shared their tips for building a brand as a niche expert. Here are some…

Agent for the Future™ Staff

Publication: Article

How We Focused on Digital and Rebuilt Our Commercial Business Niche by Niche

POWERS Insurance & Risk Management is a niche-focused agency. This year, we had planned to focus on four different niches: private client, cannabis, construction and hospitality. Historically, hospitality was our largest niche for premium. This year has been challenging, to say the least. However, POWERS, is on track to turn…

Agency Success Stories 4

Publication: Article

How Finding Our Niche Led to Our Agency’s Explosive Growth

It’s been almost 10 years since my business partner Zack Gould and I started G&N Insurance. Since then, G&N has grown around 30 to 45 percent each year. We now serve 15,000 clients, and we’re on track to finish this year with about $30 million in written premium.

Publication: Article

Tired of Being a Generalist? Here’s How to Specialize

Building a book of preferred business is simultaneously the easiest and the hardest thing to do, especially for newer producers who are just starting out.

Publication: IA Magazine

4 Ways Independent Agents Can Be Trusted Advisors on Cyber Insurance

Cybercrimes are on the rise. Liberty Mutual small commercial product strategy lead, Lindsay Guerrant, discusses the trend and offers advice on how IAs can act as strategic cyber advisors for their clients.