Millennials and Insurance

Now the largest generation of adults in the U.S., millennials (born between 1981 and 1997) have tremendous sway in the marketplace.

Liberty Mutual and Safeco surveyed more than 2,800 insurance customers (including 1,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.

Drawing on that research, Agent for the Future put together three reports to help independent agents understand, engage and demonstrate value to millennial customers. Click below to learn more about each report.

Millennial Research Reports

Report 1

Understanding Millennial Insurance Consumers

This report presents four key findings about how millennial insurance consumers buy insurance, how they find agents and what they look for in an agent.
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Report 2

Engaging Millennial Insurance Consumers Online

This report explores how millennials learn about insurance online and how insurance agents can reach millennials through digital channels.
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Report 3

Demonstrating the Value of IAs to Millennial Insurance Consumers

This report dives into how agents can build trust with agents and show their value to millennial insurance buyers.
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Watch this video to learn the key findings

A picture of a one-page summary of our research

Research Overview
Get a one-page overview of our millennials research

Download a simple, one-page overview of some key insights from all three of our research reports about millennial insurance consumers to talk through with your staff.

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