Research Millennials and Insurance
Now the largest generation of adults in the U.S., millennials (born between 1981 and 1997) have tremendous sway in the marketplace.
Liberty Mutual and Safeco surveyed more than 2,800 insurance customers (including 1,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.
Drawing on that research, Agent for the Future put together three reports to help independent agents understand, engage and demonstrate value to millennial customers. Click below to learn more about each report.
Millennial Research Reports
Understanding Millennial Insurance Consumers
Engaging Millennial Insurance Consumers Online
Demonstrating the Value of IAs to Millennial Insurance Consumers
Watch this video to learn the key findings
Get a one-page overview of our millennials research
Download a simple, one-page overview of some key insights from all three of our research reports about millennial insurance consumers to talk through with your staff.