About Agent for the Future™

Agent for the Future exists to help independent insurance agents succeed now and in the future.

Agent for the Future is a free resource offered by Liberty Mutual and Safeco Insurance to drive success and innovation in the entire independent agency system.

At Agent for the Future, we believe in the enduring value of independent agents. With their insurance expertise and relationships with carriers and clients, agents help customers understand their risks and get the proper coverage to protect the things that matter most.

However, the insurance industry is rapidly evolving. Agents are navigating a complex landscape, with increasing competition, rapidly advancing technology and shifting consumer expectations. While the underlying value of agents remains, forward-thinking agencies are changing how they deliver their value to consumers.

We believe that the agencies that thrive in the future will be those who are willing to adapt and innovate. We offer actionable insights to help agencies evolve, grow, and find their next right step toward transformation. Click through the links below to get the latest resources and learn more about how we can help you. 

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Research-backed insights on agency growth and industry trends

We survey agents to learn about the tactics that are driving success, then share those insights with you in research reports and guides. Check out the latest reports.

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Actionable advice from agents and industry experts

We share stories of winning agencies and talk to industry experts for practical advice on marketing, technology, hiring, growth strategies and more. Check our our articles to get the latest stories and advice.

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Awards for innovative agencies

Every year, we recognize the most forward-thinking, innovative independent agents and agencies with the Agent for the Future awards. Winning agencies receive a $5,000 cash prize to support agency growth and innovation.

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Get in touch

Sign up for our mailing list below to be the first to learn about our latest research and insights. Do you have ideas about topics we should cover or stories about how your agency is preparing for the future? Join the conversation in the comments section or email us at agentforthefuture@safeco.com.