AGENT FOR THE FUTURE™
The Agent for the Future™ site exists to help independent insurance agents succeed now and in the future.
We believe in the enduring value of independent agents. No other channel offers consumers the combination of ease, choice and advice they need to make smart decisions.
However, the insurance industry is rapidly changing. As technology evolves and customers’ needs shift, IAs must adapt to ensure long-term growth and success.
We created the Agent for the Future site as a resource to share ideas, insights and practical advice with all independent agents. Here, we explore how the marketplace is changing, highlight innovative agencies that are driving the industry forward, and talk to experts about what agents can do now to prepare for the future.
To learn more about the Agent for the Future site, read this letter from Tyler Asher, president of independent agent distribution for Liberty Mutual and Safeco Insurance.
Do you have ideas about topics we should cover or stories about how your agency is preparing for the future? Join the conversation in the comments section or email us at firstname.lastname@example.org.
Our four big bets on the future of insurance
Liberty Mutual and Safeco work hard every day to be the carrier champion of the independent agent. That commitment to IAs is reflected in four core investments we are making. We believe these initiatives will help IAs compete effectively today, prepare for the future and further strengthen our partnership.
Partner with us
We are honored that agents voted Liberty Mutual and Safeco as the #1 carrier for innovation and we are committed to working with them to better understand the future needs of customers and provide effective solutions.
Learn more about partnering with us for the future.
Rise of the Digital Insurance Agency
We surveyed nearly 600 independent insurance agents to learn how digital capabilities impact their businesses. Read the report to learn about 7 revenue-driving digital capabilities.