About Agent for the Future™

Agent for the Future exists to help independent insurance agents succeed now and in the future.

Agent for the Future is a free resource offered by Liberty Mutual and Safeco Insurance to drive success and innovation in the entire independent agency system.

At Agent for the Future, we believe in the enduring value of independent agents. With their insurance expertise and relationships with carriers and clients, agents help customers understand their risks and get the proper coverage to protect the things that matter most.

However, the insurance industry is rapidly evolving. Agents are navigating a complex landscape, with increasing competition, rapidly advancing technology and shifting consumer expectations. While the underlying value of agents remains, forward-thinking agencies are changing how they deliver their value to consumers.

We believe that the agencies that thrive in the future will be those who are willing to adapt and innovate. We offer actionable insights to help agencies evolve, grow, and find their next right step toward transformation. Click through the links below to get the latest resources and learn more about how we can help you.