The Agent for the Future™ site exists to help independent insurance agents succeed now and in the future.

We believe in the enduring value of independent agents. No other channel offers consumers the combination of ease, choice and advice they need to make smart decisions.

However, the insurance industry is rapidly changing. As technology evolves and customers’ needs shift, IAs must adapt to ensure long-term growth and success.

We created the Agent for the Future site as a resource to share ideas, insights and practical advice with all independent agents. Here, we explore the trends shaping the marketplace, highlight innovative agencies that are driving the industry forward, and talk to experts about what agents can do now to prepare for the future.

To learn more about the Agent for the Future site, read this letter from Tyler Asher, president of independent agent distribution for Liberty Mutual and Safeco Insurance.

Do you have ideas about topics we should cover or stories about how your agency is preparing for the future? Join the conversation in the comments section or email us at

Our four big bets on the future of insurance

Liberty Mutual and Safeco work hard every day to be the carrier champion of the independent agent. That commitment to IAs is reflected in four core investments we are making. We believe these initiatives will help IAs compete effectively today, prepare for the future and further strengthen our partnership.

Agent First

Independent agents are at the heart of everything we do. We are committed to making it easy to do business with us and quickly delivering the expertise IAs need to be successful.

From underwriting and growth programs to compensation and a groundbreaking quoting and issuing platform—we pledge to keep agents first.


We believe IAs are strategic advisors who can help consumers protect many aspects of their lives – not just their car or home. So we’re committed to helping IAs adapt to customers’ rapidly changing preferences for how and when they want to do business. How do we do that? By providing easy, time-saving digital tools, 24/7 customer service options and new, innovative products.

Deeply digital

Strengthening our digital capabilities is key to our promise to provide agents and their customers with a first-class experience. Our deep investments in technology will bring the next generation of digital tools to life for agents and their customers.

Innovation always

It’s not a question of if the insurance industry is being disrupted, it’s a question of when and by how much? Regardless of how insurance evolves over the next few years, we believe agents will continue to play a critical role helping consumers protect what matters most.

Partner with us

We are honored that agents voted Liberty Mutual and Safeco as the #1 carrier for innovation and we 
are committed to working with them to better understand the future needs of customers and provide 
effective solutions.

Learn more about partnering with us for the future.

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New Research
Hiring the Next Generation of Insurance Agents

Our research team surveyed more than 730 independent insurance agents to learn about their recruiting practices and plans for remote work. See what we learned.

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