New research shows more women are aspiring to agency leadership
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Article
From spite to service: The lessons that built my insurance career
2025 Agent for the Future Award winner Charles McDade shares what he's learned in his 14+ years in the insurance industry.
Research
Insights from the 2026 Independent Agency Growth Study
Learn key insights from a survey of 1,149 U.S.-based independent agency principals and staff members, conducted by Liberty Mutual researchers.
Webinar
AI Bootcamp Session 3: Intro to GEO – How to get found online as AI transforms search
In this AI Bootcamp session, Manny Barbosa breaks down the framework that helps agencies ensure their expertise shows up when AI tools answer insurance-related questions.
AI Bootcamp for Independent Agents
Unlock the potential of AI in your agency with AI Bootcamp
AI Bootcamp is a hands‑on series that cuts through the noise and helps you put AI to work — driving growth, improving customer engagement and enhancing retention.
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Top picks this month
How to use AI in your role: Tips for prompting AI tools
Recommendations for effective prompting techniques across sales, service, marketing and leadership functions.
Why your online presence matters (and how to make it count)
Most customers' first encounter your agency online. Read a marketing expert's advice on how to make your online presence work for you.
Brand new to AI? Start here.
These four quick start videos start with the basics of what AI is, which tools insurance agents commonly use, and how to write your first prompt.
What is Agent for the Future?
Agent for the Future™ is an industry-wide initiative by Liberty Mutual to help independent agents stay ahead of emerging trends.
What we do:
- Keep agents informed about industry trends through research and benchmarking
- Share stories and strategies from forward-looking agencies
- Provide practical tools and resources agents can use today