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Agent for the Future™

  • Meet the 2025 Agent for the Future Award winners!

    The Agent for the Future Awards celebrate the most forward-thinking, innovative agencies and agents. See who won this year’s titles.

    Meet the winners
     

Future thinking
Latest articles

| 4 -min read

10x in 5 years: How we built growth through people, partnerships and purpose
| 3 -min read

How promoting your agency’s community giving builds trust
| 2 -min read

Explore AI prompts that do more than content creation
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Resources
AI for insurance agencies

Explore AI vendors, read how agents are using AI, learn the terms you need to know and more.

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Video series

Future Focus season 2

Check out the video series from the Agent for the Future Advisors to learn practical ideas to support your team, streamline your work and stay ahead in a changing market.

Watch the series

Agent for the Future™ exists to help independent insurance agents succeed now and in the future.

Agent for the Future is a free resource offered by Liberty Mutual and Safeco Insurance to drive success and innovation in the entire independent agency system.

At Agent for the Future, we believe in the enduring value of independent agents. We believe that the agencies that thrive in the future will be those who are willing to adapt and innovate. We offer actionable insights to help agencies evolve, grow, and find their next right step toward transformation.

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