agent for
the future

We believe in the enduring value of independent agents. We created this resource to provide actionable insights to help enable you to be an Agent for the Future – one who is thriving today and evolving to take advantage of new opportunities.

new priorities for IAs read new report

future thinking

nominations are now open for the 2018 agent for the future award

Melissa Pelto

don’t miss the boat (or the RV)! boost your sales with specialty

Brook McGuire, Strategy Lead, Specialty Products

how your agency can prepare for the future

Kevin Jenne, Director of Agent and Consumer Research

There’s a lot of pressure competing in today’s crowded marketplace.

It’s tempting for IAs to focus all their energy on serving and retaining customers – all while trying to find time to grow the business. But what should IAs do now to prepare for the future? Throughout this site you’ll find insights from other IAs about what is around the corner in 2020, real-life examples of Agents for the Future, plus ideas from Safeco leaders about what can be done today so that you’re ready for tomorrow.

see what we learned download full report