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Talent and culture

Building a strong team is a crucial part of running a successful independent insurance agency. And creating and maintaining healthy, inclusive workplace cultures can help agencies attract and retain top talent. Explore our reports and insights to learn how.

Research report

The state of employee well-being in independent agencies

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The State of Women in Independent Insurance Agencies 5

Our research on women in insurance agencies

Since 2022, the research team at Liberty Mutual and Safeco Insurance have surveyed women in independent insurance agencies to learn about their unique experiences. See what we’ve learned.

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Inclusive Cultures

Building inclusive insurance agency cultures

Our research found that the most forward-thinking, growth-focused agencies have different approaches to workplace culture and retention.

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Publication: Article

3 ways to make your staff (and clients) happier

At Insurance Management Group (IMG), we experienced a radical transformation when we began giving extra attention to building a company culture of appreciation and inspiration. Our mission statement is to protect and inspire our clients, communities and co-workers one interaction at a time. We aim to live true to this…

Publication: Article

5 ways to attract the next generation of talent

By 2025, Generation Z will make up more than a quarter of the U.S. workforce and millennials will account for more than 40%. The generational makeup of independent insurance agencies is starting to shift as well. In fact, 1 in 4 of the most recent agency hires was from Gen…

What Insurance Agency Talent Wants in 2023 2

Publication: Page

What insurance agency talent wants

This report explores research on what insurance agency talent looks for in a job, and how agencies can better attract and retain talent.

Agent for the Future™ Staff

Publication: Article

Want to create a great place to work? Focus on culture

What makes an agency a great place to work? When researchers at Liberty Mutual and Safeco Insurance asked more than 730 independent insurance agents that question, 63% of them said workplace culture was a key factor. It comes as no surprise to me that workplace culture —…

Future of Leadership for Insurance Agents 1

Publication: Page

Hiring the next generation of independent insurance agents

This report explores the state of recruiting in insurance agencies and how agencies can attract the next generation.

Agent for the Future™ Staff

Publication: IA Magazine

5 Practical Ways To Create More Leadership Opportunities For Women In Insurance

Liberty Mutual vice president of agent engagement, Crista Walker, reflects on her personal leadership journey and how we can make way for more women leaders in the independent agency system in this contributed article for IA Magazine.

The Barriers for Women in Insurance Leadership

Publication: Article

Human-centered agencies: How caring for your people benefits your business

Several years ago, I was shocked to learn that only around 30 percent of U.S. employees felt engaged at work. In the years following that realization, I set out to increase employee engagement in my agency, and I shared some of my tips for doing so with Agent for…

The Future of Culture in the IA Channel 1

Ashley Whitney DeCarteret

Publication: Article

Changing the narrative: Overcoming imposter syndrome and getting more women into sales roles

As a woman in insurance, I’ve often fought to overcome my own self-doubt as well as correct others’ perceptions of me. In the area of the Midwest where my agency is located, I can only name five or six agencies that are owned by women. Leadership in most agencies is…

Starting Conversations About Diversity in the IA Channel

Publication: Page

The state of women in independent insurance agencies

Our original research report explores women's representation, recognition, compensation and satisfaction in independent agencies.

Agent for the Future™ Staff