Agent for the Future™
Millennial Research Meeting Guide
At Agent for the Future, we want to help all agents thrive now and in the future by sharing actionable insights and practical advice based on industry-leading research.
That’s why we have developed a downloadable meeting guide to help you take our latest research report and facilitate an innovative conversation within your agency.
By the end of the meeting, each member of your agency should be able to:
- Describe widely held myths about millennial consumers
- Construct a personal inventory of skills that will appeal to millennial consumers
- Identify opportunities within their sphere of influence to attract and retain millennial consumers
Engaging Millennials Online
Liberty Mutual and Safeco Insurance recently surveyed 2,800 insurance customers – including 1,600 millennials – to learn how millennials view insurance and how they make purchasing decisions. One of our key findings was that millennials are more likely than older generations to learn about and choose insurance agents through digital channels.