Agent for the Future™
Engaging Millennials Online

Liberty Mutual and Safeco Insurance recently surveyed 2,800 insurance customers – including 1,600 millennials – to learn how millennials view insurance and how they make purchasing decisions. One of our key findings was that millennials are more likely than older generations to learn about and choose insurance agents through digital channels.

We put together the resources below to help independent agents elevate their digital engagement to more effectively attract and serve millennial customers. Click through the links below to read the full report on how to engage millennial insurance consumers online, view the infographic with key stats about how millennials use digital channels, take our quiz to see how your agency stacks up online, and learn practical tips about how to take your agency’s online presence to the next level.

You can also watch the short videos below to learn more about our research and how Liberty Mutual and Safeco can help your agency succeed.

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Engaging millennial insurance consumers through digital
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Expert Insight

3 practical steps for reaching more millennials online
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Full Report

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Key Findings Videos