Agent for the Future™ Engaging Millennial Insurance Consumers Through Digital
Liberty Mutual and Safeco Insurance recently surveyed more than 2,800 insurance consumers, including
1,600 millennials, to learn how they make decisions about purchasing insurance. One of our key findings
was that millennials often use digital channels to learn about and choose agents.
Independent insurance agents must engage online to effectively attract and serve millennial consumers.
Digital engagement is an essential part of reaching millennial consumers
of millennials who don’t work with an agent say they could foresee themselves learning about an agent through digital engagement
The channels they can see using
Consumer/user review sites
Millennials research online when choosing one agent over another
How they choose:
Positive online reviews
Represent a well-known company
Social media engagement
Availability of online chat
When looking for service on their policy, millennials are more likely than older generations to use multiple digital channels
of millennials used at least one digital channel
used four or more digital channels
Digital channels used for service in the previous 12 months
6 things agents can do now to elevate their online engagement
How does your agency stack up online?
Take the Quiz
What’s your agency’s digital engagement level? Take our quiz to find out!