transform your agency
the insurance industry is on the edge of some major disruptions. at Liberty Mutual and Safeco Insurance®, we believe independent agents (IAs) are positioned to win with consumers. but as the industry changes, IAs will have to adapt and transform their agencies to succeed.
Here are some ways IAs can transform their agencies in 2019.
IAs are holding steady in the market, but competition is fierce
one key to agency transformation is thinking like a customer. this includes using more digital tools to reach customers.
consumers interact with businesses through traditional and new channels. in the previous year, consumers used:
email or phone calls
audio searches are also increasingly popular
of customers say they would definitely or probably use their digital assistant to perform servicing tasks with their insurance policy
said customers' increasing need for mobile and digital capabilities would have a major effect on their agency by 2020
said that adding new digital capabilities like mobile and chat were part of their five-year growth plans.
however, only 40% said they are comfortable with offering online account management.
10 technologies that can digitally enable your agency
a streamlined, mobile-friendly website
customer self-service portal or mobile app
online chatting or AI chat bot
an agency management system that integrates with other tech
data management and analysis programs
remote meeting tools
video quotes and policy reviews
audio search functions
a social media strategy