Agent for the Future™
Research Topics

As the insurance industry changes, independent insurance agents are adapting to meet shifting customer needs and find the best ways to grow. We originally surveyed 600 independent agents to get their perspective on how their business priorities are evolving. Then we expanded on that data to provide IAs with practical information on industry trends and best practices for future success.

Sept 2019

Engaging Millennials Online

Millennials are more likely than older generations to learn about and choose insurance agents through digital channels. We put together the resources below to help independent agents elevate their digital engagement to more effectively attract and serve millennial customers.
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June 2019

Millennials and Insurance

Liberty Mutual and Safeco recently surveyed more than 2,800 insurance customers (including 1,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.
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March 2019

Transform Your Agency

To succeed in the insurance marketplace of the future, agencies must transform to meet customer needs, adopt new technology and embrace innovation.
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Nov 2018

Lead into the Future

Whether you're planning to compete for the next 20 years or transition your agency in the next few years, perpetuation planning is key to setting up your agency for success in the future.
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Sept 2018

Growth through Marketing

Our Agent for the Future™ survey highlights that as agents push for more growth, they want to do more marketing, and less maintenance. At the top of agents’ “must-do” lists are marketing investments and campaigns.
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Sept 2017

Growth without Compromise

Our latest research uncovered information about how independent insurance agents are adapting to current changes, their predictions for the future and how they are preparing for the future.
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May 2017

Research and Trends

Safeco™ recently surveyed 600 independent agents about their perspective regarding how their roles and business priorities are evolving, as well as their thoughts about changing customer needs and how technology and societal changes may impact how they do business in 2020.
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Agent for the Future™ Regional Awards Identify Growth Trends for Independent Insurance Agents

AFTF Awards
Meet the Winners of the 2019 Regional Agent for the Future Awards!

We recognized innovative agencies in eight regions around the country. Learn about the winners here.

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