March 2021
Rise of the Digital Insurance Agency
How do independent agents use digital? How do digital capabilities impact agency revenue? We surveyed nearly 600 independent agents and brokers to learn the answers to these questions and more.
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March 2020
Demonstrating the Value of IAs to Millennials
Millennials do not fully understand the value of independent agents. We put together resources to help independent agents show their value to millennial consumers.
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Sept 2019
Engaging Millennials Online
Millennials are more likely than older generations to learn about and choose insurance agents through digital channels. We put together resources to help independent agents elevate their digital engagement to more effectively attract and serve millennial customers.
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June 2019
Millennials and Insurance
Liberty Mutual and Safeco recently surveyed more than 2,800 insurance customers (including 1,600 millennials) to learn how younger consumers purchase insurance, what they look for in an agent, and more.
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March 2019
Transform Your Agency
To succeed in the insurance marketplace of the future, agencies must transform to meet customer needs, adopt new technology and embrace innovation.
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Nov 2018
Lead into the Future
Whether you're planning to compete for the next 20 years or transition your agency in the next few years, perpetuation planning is key to setting up your agency for success in the future.
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Sept 2018
Growth through Marketing
Our Agent for the Future™ survey highlights that as agents push for more growth, they want to do more marketing, and less maintenance. At the top of agents’ “must-do” lists are marketing investments and campaigns.
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Sept 2017
Growth without Compromise
Our latest research uncovered information about how independent insurance agents are adapting to current changes, their predictions for the future and how they are preparing for the future.
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May 2017
Research and Trends
Safeco™ recently surveyed 600 independent agents about their perspective regarding how their roles and business priorities are evolving, as well as their thoughts about changing customer needs and how technology and societal changes may impact how they do business in 2020.
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New Report
Rise of the Digital Insurance Agency
Read our latest research report to see how digital capabilities impact independent insurance agencies and learn about the seven capabilities that drive revenue growth.