Available to Liberty Mutual and Safeco appointed agents
Through Liberty Mutual’s unique Marketer Development Program (MDP), your agency’s dedicated marketer will build a comprehensive marketing strategy to drive growth and boost retention.
The Marketer Development Program is a four-week, virtual training program.
Participants spend 10+ hours each week attending instructor-led webinars, completing self-paced study and implementing the marketing tactics learned in the program.
Participants learn the core capabilities needed to boost the value of your agency, including how to:
- Build a solid referral program
- Foster repeatable referral sources
- Improve your digital marketing and web presence
- Develop your community presence
- Implement a variety of marketing campaigns, such as cross-sell and lost souls
- Strengthen your brand
- Track key growth metrics to determine return on investment
Please reach out to your Safeco and/or Liberty Mutual territory manager to register.
SCHEDULE:
Mon, Tue, Thu: 10 a.m. PT
Liberty Mutual Agents: Learn More Safeco Agents: Learn MoreSpecialties: Agency branding, video, social media, niche & new markets
Location: Seattle, WA
Specialties: Relationship marketing, agency talent and culture, reputation management, RISE
Location: Seattle, WA
Specialties: Digital marketing, analytics, marketing automation, insurance technology vendors
Location: Phoenix, AZ