SEO for Independent Insurance Agents

SEO for Independent Insurance Agents 4

How do insurance agents use SEO? 

Search engine optimization (SEO) helps insurance agencies improve their online presence, by making their website (or other online content) more visible to prospective customers who are searching insurance terms online. SEO is the process of optimizing a website and online content so it shows up in organic search engine results. The goal of SEO is to attract more website visitors who need the information or services you have to offer. For example, SEO could help your agency show up on the first page of search results when someone performs an online search for insurance agents in your area.  

Why should insurance agents use SEO?  

  • Drive leads online. SEO helps you reach prospects who are actively searching for what you have to offer.  
  • Establishes your agency as a trusted resource. Research shows that most people, especially younger consumers, research online while making decisions about buying insurance and working with an agent. When your agency shows up in their search results, it shows your expertise and trustworthiness. Many consumers don’t go past page 1 in search results, so it’s critical to be found on page one. 
  • Offer a better user experience online. Optimizing your website for search engines usually includes making it mobile friendly and more user friendly. This will benefit all your website visitors, whether they got to your site from organic search or through other marketing efforts.  

SEO stats

of online experiences begin with a search engine. (BrightEdge)
of people who search on their smartphones for something nearby visit a business within a day (Google)
average organic click-through rate for the first Google desktop search result (Advanced Web Ranking)
SEO for Independent Insurance Agents 2

Insurance deals might close with an agent, but they start online.

More than 90% of insurance shoppers ran an online search before making a purchase, and 68% didn’t have a specific company in mind when starting their searches, according to recent industry studies.

To be in the running for these new business opportunities, agents need to be part of the conversation, which means showing up on the first page of Google searches for insurance terms.

Chip Bacciocco

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SEO is a great step toward modernizing your digital capabilities. Explore our interactive framework for digital transformation below or click the “next” button at the bottom of the page to learn about the next digital capability.

SEO for Independent Insurance Agents 3

Take this quick training to learn how to increase your agency’s local search presence.

Safeco appointed agents click here

Liberty Mutual appointed agents click here