Independent insurance agents offer customers so much value – from expert advice to excellent service to help with claims issues and more.
However, according to Liberty Mutual and Safeco research, many insurance consumers do not fully grasp the value of agents. This is especially true of younger consumers, who are more likely than older generations to buy insurance online and do their own research into insurance options. Liberty Mutual and Safeco’s survey of more than 2,800 insurance consumers (including 1,600 millennials) found that many millennials believe they could replicate the work an insurance agent does for them on their own. Millennials are also more likely than older generations to take independent actions while working with an insurance agent.
To attract millennial customers, independent insurance agents need to show how they add value beyond just getting customers low prices. We put together the resources below to help IAs think through how to effectively demonstrate their value to consumers of all ages. Click through the links below to read the full report, view the infographic with key stats, read Tyler Asher’s insights on how agents’ value propositions of ease, choice and advice are evolving, and download the one-page overview to talk through the research takeaways with your team.
Get Started
Resources
Follow Along
Follow us to stay up to date on insights
Our new research report is packed with facts and practical advice for how insurance agents can show their value to consumers. Learn more: https://t.co/ZOXbnVUi5l pic.twitter.com/jnQ3iV1KWy
— Agent for the Future (@agent4thefuture) March 10, 2020
Our research shows that millennials do not fully understand the value of independent insurance agents. Download our new report to learn how to demonstrate your value to millennial consumers. https://t.co/IwDJAnB9oX pic.twitter.com/x4yc4Rszjg
— Agent for the Future (@agent4thefuture) March 9, 2020
Research Overview
Get a one-page overview of our millennials research
Download a simple, one-page overview of some key insights from all three of our research reports about millennial insurance consumers to talk through with your staff.