Engaging Millennials Online

The second report on our millennials research explores how insurance agencies can attract and serve millennials through digital channels.

Get the Report

Millennials are more likely than older generations to learn about and choose insurance agents through digital channels.

That was one of the key findings from Liberty Mutual and Safeco Insurance’s survey of 2,800 insurance customers – including 1,600 millennials.

We put together the resources below to help independent agents elevate their digital engagement to more effectively attract and serve millennial customers. Click through the links below to read the full report on how to engage millennial insurance consumers online, view the infographic with key stats about how millennials use digital channels, take our quiz to see how your agency stacks up online, and learn practical tips about how to take your agency’s online presence to the next level.

You can also watch the short videos below to learn more about our research and how Liberty Mutual and Safeco can help your agency succeed.

Get Started


Engaging millennial insurance consumers through digital
Get the Facts


What's your agency's digital engagement level?
Take the Quiz

Expert Insight

3 practical steps for reaching more millennials online
Read More

Full Report

Get the full report packed with stats and insights

Watch Videos for Practical Takeaways