Most millennials think they can do the work of an agent by themselves
"I could totally do what my agent did on my own"
"I think I could do it, but prefer not to"
"I couldn't do what my agent did on my own"
Millennials do their own research and take other independent actions while working with an agent
Actions taken while working with an agent
Millennials Gen X Baby Boomers
Discussed options with family and friends
Researched insurance companies
Researched your agent
Gotten your own quotes separately
Researched insurance terminology
Worked with another agent
Millennials are open to using agents, but they need some convincing
Likelihood to work with an IA in the future:
Reasons millennials chose not to work with an IA:
Prefer to research/buy myself
More expensive to work with an IA
Prefer an agent who works directly for the insurance company
I am my best advocate
I can get a better deal on my own
I have unique needs
How to demonstrate your value to millennials
Get a one-page overview of our millennials research
Download a simple one-page overview of some key insights from all three of our research reports about millennial insurance consumers to talk through with your staff.