Agent for the Future™ Regional Awards Identify Growth Trends for Independent Insurance Agents

Award winners, Personal Lines, Small Commercial Lines

SEATTLE (November 18, 2019) –Today, Liberty Mutual Insurance and Safeco Insurance announce the winners of the Regional Agent for the Future Award. The Agent for the Future Award recognizes independent agencies that are adapting to meet the changing needs of customers and driving the independent agent channel forward.

“There is no question that our industry is undergoing massive changes, and once again IAs are proving that ease, choice and advice, in combination with creativity and innovation, can make a tremendous impact on the channel,” says John Mileski, Senior Vice President of Agency Field Operations, East, for Liberty Mutual Business Lines and Safeco Insurance.

In reviewing the nominations, we identified four key growth trends that shape what it means to be an Agent for the Future. Winning agencies are:

  • Bolstering their personal relationships with technology – that could mean automating a new client welcome kit or utilizing video proposals.
  • Developing a niche in emerging industries such as cyber or cannabis.
  • Giving first – this could be to the independent agent channel and/or their community.
  • Meeting their customers where and when they want to interact, especially across digital channels.

Our 2019 Regional Agent for the Future Award winners are:

“We want to acknowledge the incredible work being done by all the nominees and thank all the agencies that took time to submit a nomination,” says Spencer Donkin, West Zone Senior Vice President Independent Agent Sales and Distribution for Liberty Mutual Business Lines and Safeco Insurance. “As the champion of the independent agent, we will continue to shine the spotlight on agents that inspire and transform the IA channel.” launched in 2017 as part of an ongoing commitment to helping all independent agents grow and thrive.

About Agent for the Future

Liberty Mutual Insurance and Safeco Insurance believe in the enduring value of independent agents, and the Agent for the Future™ platform was born out of that belief. Agent for the Future exists to help independent insurance agents succeed and thrive now and into the future. On the Agent for the Future website, you’ll find original research, actionable insights from insurance experts, and case studies highlighting the tactics winning agents are using to grow and thrive.

For more information about Agent for the Future, visit

About Liberty Mutual Insurance

In business since 1912, and headquartered in Boston, Mass., Liberty Mutual Insurance is a leading global insurer with operations in 30 countries around the world. Liberty Mutual is the third largest property and casualty insurer in the U.S. based on 2017 direct written premium data as reported by the National Association of Insurance Commissioners. The Company also ranks 68th on the Fortune 100 list of largest corporations in the U.S. based on 2017 revenue. It had $41.6 billion in annual consolidated revenue in 2018.

For more information about Liberty Mutual Insurance, go to

About Safeco Insurance

In business since 1923, Safeco Insurance sells personal automobile, homeowners and specialty products through a network of more than 10,000 independent insurance agencies throughout the United States. In a survey conducted in 2019 by Channel Harvest, independent agents named Safeco as the carrier that does more than others to support the overall growth of agencies and be a champion of the independent agent. Safeco is a Liberty Mutual Insurance company, based in Boston, Mass.

For more information about Safeco Insurance, go to

Agent for the Future™ Staff

Agent for the Future exists to help independent insurance agents succeed. On, we share insights from agents and industry experts.

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Lisa Edwards
4 years ago

Congratulations to a very impressive group of winners. Well done!

Agent for the Future™