Agent for the Future Advisors

The Agent-Customer Connection: Gaps and Opportunities in the Hard Market

While 70% of agents say they are proactively communicating with customers about the hard market, just 20% of customers say they first hear about a rate increase from their agent. In fact, 58% of IA customers first found out about a rate increase when they noticed a change in their bill.

Learn about this and more findings from the 2024 Agent-Customer Connection Study on the agent-customer (dis)connect during the hard market.

A panel of insurance industry thought leaders deep-dive into the research findings, discuss what they mean for independent agents, and share tips and tactics for addressing customer concerns, closing the customer communications gap and keeping customer retention and acquisition high.