Online Quotes for Independent Insurance Agents

Online Quotes for Independent Insurance Agents 2

How do insurance agents use online quotes?

Online quotes let prospects get their own insurance quotes on an insurance agency’s websiteThis capability is often a plugin through an agency management system or a client-facing aspect of a comparative rater. So far, online quote systems are more advanced on the personal lines side, since small commercial quotes are often complex.  

Why should insurance agents offer real-time quotes online?

  • Create better experiences for customers. Today’s consumer expects instant gratification. While you will still talk them through the ins and outs of their needs and policy options, an online quote system can give them a ballpark estimate for their insurance, helping them feel more in control during the buying process.  
  • Drive leads. Offering insurance quotes on your website can help drive leads 24/7. Website visitors put in their information to get quotes, so you can follow up with potential customers and have a natural jumping off point from the information they entered.  
  • Build trust. Our millennials research found that many insurance shoppers are doing their own research online even while they are working with an agent. Online quote tools show customers that you will give them options and be transparent throughout the process.  
  • Drive revenue growth. Liberty Mutual and Safeco research found that online quotes was one of the seven digital capabilities that is highly correlated with revenue growth.

Online quotes stats

of customer expect to find what they need from a company in three clicks or less (Salesforce)
of highly digital agencies offer online quotes (AFTF)

Curated Content
Learn more about offering online quotes


The Value of a Comparative Rater

Why a good comparative rater is good for your agency and your relationships with prospects, clients and carriers
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Insurance Business America

The Next Generation of Online Consumer Rating

This whitepaper from ITC and Insurance Business America includes practical advice for how insurance agencies can make the online quoting experience better for customers.
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Steve Anderson

How to Choose the Best Agency Management System

A good agency management system may include online quotes and several other digital capabilities all in one convenient place. This resource from Steve Anderson guides you through choosing an AMS.
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Online quoting is step four on our framework for digital transformation. Explore the interactive framework below or click the “next” button at the bottom of the page to learn about the next digital capability.

Online Quotes for Independent Insurance Agents 1

Safeco appointed agents: Click here to get Safeco’s quote widget to place on your website.

Liberty Mutual appointed agents: Talk to your territory manager about ways to integrate quotes on your website.