Google Ads for Independent Insurance Agents

Google Ads for Independent Insurance Agents 1

How do insurance agents use Google Ads?

Google Ads can help insurance agents reach a wider audience through displaying ads on a variety of websites and creating ads to display when people search certain keywords. Agents can select ad budgets, keywords they want to target and keywords to exclude to help reach the most relevant audience.  

Why should insurance agents use Google Ads?  

  • Get quick ROI. While SEO is a long-term investment, paid keyword ads can help you start getting traffic on your website right away. 
  • Reach a wider, relevant audience. Google Ads are displayed at the top of search results and through Google’s ad network. They can help you reach more people who are searching for the information and services you have to offer.  
  • Maintain control over your ad budget. You don’t have to have a huge advertising budget to get started with Google Ads. With pay-per-click (PPC) marketing, you can choose how much you are willing to “bid” per metric, start small and tweak your strategy as you see what gets the best results.  

Google Ads stats

of searchers choose a business that is on page 1 of their search results (BrightLocal)
of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused (Google)
of marketers say PPC is hugely beneficial for their business (Hanapin Marketing)

Explore our interactive framework for digital transformation below or click the “next” button at the bottom of the page to learn about the next digital capability.

Curated Content
Learn more about using Google Ads


The Ultimate Guide to Google Ads

This guide breaks down terminology, how Google Ads work, and how to get started.
Read more
Nectar Marketplace

A Guide to Pay-Per-Click Advertising for Insurance Agents

Pros, cons and practical tips for using pay-per-click advertising.
Read more
Liberty Mutual and Safeco Insurance

Paid Search Advertising Panel

Jerry Nicklow (Huff Insurance), Beaux Pilgrim (Reed Insurance), and Cameron Pechia (All Lines Insurance) share how they use paid search to sell policies.
Watch now