Safeco’s Agent for the Future™ survey reveals that IAs want to focus on growing their business. The question is, how to do it without impacting customer service & retention?
the answer: divide and conquer with your trusted carrier partners. Leveraging carrier customer service programs not only meets customers’ changing needs & helps safeguard retention, but can also boost your business.
by 2020 IAs want to spend more time on new business and less on retention and servicing clients
- in 2020
how IA's plan to grow in the next 5 years
new lead sources50%
adding new producers50%
new digital capabilities
increase marketing investment38%
new market segments31%
millennials expect customer service 24/7, 365
55% of IAs surveyed believe that millennials (the largest segment of the pop) will have a major impact on their agency by 2020
however, 27% of calls to Safeco Gold are after business hours
56% of those surveyed don’t think there is a need for extended hours.
Safeco Gold customer service program is available to customers 24/7, 365
agencies who participate in Safeco Gold experience average rates of
Safeco Gold can increase cross-sells
upselling to higher limits and options
cross-selling and quoting of auto, RV, boat, motorcycle, umbrella and renters
1 in 12 customer calls to Safeco Gold leads to a cross-sell opportunity. We close nearly 50% of the time
generated $39 million in new business for Safeco Gold agencies in 2016