Want to learn about the latest technology trends in insurance agencies? Or read about the tactics top agencies are using to grow? Or explore research about how to attract top talent?

Agent for the Future offers insights and resources to independent insurance agents navigate the rapidly changing world of insurance and continue to win. The website started with an inaugural agent research report in 2017. Our resources and content have expanded a lot since then – we’ve published dozens of research reports and guides to emerging trends and more than 100 agent success stories and articles with advice from industry experts.

We’re excited to introduce website updates that make it easier to find the resources and insights you need. Our new site menu is designed to simplify navigation and help you quickly access the resources that are most relevant for your agency.

Here’s what’s new:

Find the latest insights under “Latest Resources”

Check out this section to view our latest research reports and guides, updated regularly.

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Explore resources by topic under “Topics”

We’ve grouped our best content by topic to help you find the most relevant articles and resources by subject.

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Technology includes actionable advice on finding your agency’s next steps toward digital adoption, strategically implementing new technology and using digital tools to grow.

Talent and Culture explores hiring trends and offers research-backed insights on attracting top talent, building inclusive agency cultures to retain talent, empowering more women into leadership, and more.

Agency Operations features resources for planning for the future of your agency, thriving through change and creating an impact in your community.

Niche and New Markets includes advice on finding and building a successful niche, navigating emerging markets and more.

Click View All Reports to see all our research reports and guides in one place.

Read agent success stories and tips from industry experts under “Stories & News”

Get tips from other independent insurance agents, read actionable advice from industry experts, and read industry publications featuring Agent for the Future research and insights.

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Learn more about Agent for the Future

Use the About section to learn more about the website, find out about the Agent for the Future Awards (keep an eye out for this year’s applications opening this fall), and submit your story ideas.

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Who we are

Agent for the Future exists to help independent insurance agents succeed.

We firmly believe in the enduring value of independent agents. With their insurance expertise and relationships with carriers and clients, agents help customers understand their insurance needs and get the proper coverage to protect the things that matter most.

However, the marketplace and the insurance industry is rapidly evolving. The agencies that thrive in the future will be those who are willing to adapt and innovate. We created Agent for the Future to help with just that. We arm readers with research-backed insights, agent success stories and actionable advice to help agencies succeed now and in the future. We also created the Agent for the Future Awards to honor the most innovative, digitally savvy agents.

Agent for the Future is powered by Liberty Mutual, Safeco and State Auto Insurance, but the website and awards program are open to all agents and brokers, with the goal of moving the entire independent agency system forward.

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