Agent for the Future™
Partner for the Future

At Liberty Mutual and Safeco, we work hard to be the carrier champion of the independent agent.

We believe that independent agents will win in the marketplace. You provide the ease, choice and advice customers need to navigate insurance choices for themselves and their businesses.

The insurance marketplace is becoming more complex and competitive. Consumers and small business owners are changing how they live, learn and buy in a digital-first world, bringing significant challenges for agents and carriers alike.

We believe these industry disruptions lead to opportunities and amplify the value independent agents bring to the marketplace. But agents and carriers must work together to transform the ways we do business. There is no doubt our future success is inextricably linked.

That’s why we are committed to enabling independent agents to meet customer needs and lead the way as agents for the future. Our recent research report explores how IAs can adapt to the needs of millennial insurance consumers. Check out the research here and download our meeting guide to talk with your staff about how you can transform your agency to thrive in the changing marketplace.

Our commitments:

Unwavering dedication to independent agents
A deep, enduring commitment to help agents grow and thrive in the future and build upon our shared success.

Local and National
Local expertise and partnerships backed by national scale and capabilities.

Easy to do business with
Innovate, build and continuously improve best-in-class experiences, people, programs and service capabilities for agents and customers

Robust and expanding solutions and services
Dedicated to providing the right products and services to meet evolving needs of individuals and business owners

Here today and tomorrow
Financial strength that provides stable, open markets for IAs over time and through change

Delivering peace of mind
Partner with agents to support our customers when, where and how they need us most