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Agent for the Future™ exists to help independent insurance agencies succeed. With our research, agent stories, expert insights and more, we aim to provide actionable advice to help agents grow and thrive.

New look! Our new logo reflects our mission to help agents innovate, grow, and step into the future – taking action to be better tomorrow than they were yesterday.

This new look sets the stage for more great content and features that we’ll be introducing on Agent for the Future this year. Check out our latest resources and insights:

New team!

Meet the Agent for the Future Advisors!

We’re excited to introduce the Agent for the Future Advisors – a group of expert consultants dedicated to supporting independent agents like you.

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Research report

2024 Outlook: How Women in Agencies Are Meeting Customer Needs

Our latest research explores the unique strengths women bring to insurance agencies, what consumers want and need from agents and why retaining women is more important than ever.

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Expert Insight

5 Trends Shaping the Independent Agency System

Liberty Mutual's president of IA distribution shares the top trends agencies will face this year and what they mean for the future of the independent agency system.

What are you interested in hearing more about from Agent for the Future this year?

How to enhance customer experiences with technology

How to navigate current market conditions

How to use AI in my agency

How to attract and retain talent

The Perpetuation Playbook: Mapping the Future of Your Agency

Do you plan to sell your agency in the future or hand it off to a staff or family member? It’s never too early to start planning. Learn your next steps toward perpetuation.

Advice from Winning Agents

Read agency success stories and get actionable advice from top agents on the strategies that work for them.

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How Technology Drives Growth for Small Commercial Agencies

Technology tools are transforming the world of small commercial insurance. This research report explores how the fastest-growing small commercial agencies are using digital tools.

The State of Women in Independent Insurance Agencies 5

Insights on Women in Insurance Agencies

Since 2022, the research team at Liberty Mutual and Safeco Insurance have surveyed women in independent insurance agencies to learn about their unique experiences. Stay tuned for new research coming in March.

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