Research report
The Agent-Customer Connection: Gaps and Opportunities in the Hard Market
This report explores how the hard insurance market is impacting agents and customers, the tactics agencies are using to continue to win in this time, and the gaps and opportunities in how agents communicate with clients about market conditions.
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New team!
Meet the Agent for the Future Advisors!
We’re excited to introduce the Agent for the Future Advisors – a group of expert consultants dedicated to supporting independent agents like you.
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Research report
2024 Outlook: How Women in Agencies Are Meeting Customer Needs
Our latest research explores the unique strengths women bring to insurance agencies, what consumers want and need from agents and why retaining women is more important than ever.
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Trends to Watch: Understanding and Navigating Insurance Market Cycles
How do insurance market cycles work? Nancy Germond from the “Big I” explains.
Advice from Winning Agents
Read agency success stories and get actionable advice from top agents on the strategies that work for them.
How Technology Drives Growth for Small Commercial Agencies
Technology tools are transforming the world of small commercial insurance. This research report explores how the fastest-growing small commercial agencies are using digital tools.
Insights on Women in Insurance Agencies
Since 2022, the research team at Liberty Mutual and Safeco Insurance have surveyed women in independent insurance agencies to learn about their unique experiences. Stay tuned for new research coming in March.
Agent for the Future in the news
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Explore All Research
Explore all our research reports for more trends and insights for independent insurance agencies.