Video

The independent agent advantage: Ease, choice, advice

A framework that defines real value

The independent agent advantage is a very unique combination of ease, choice, and advice that no automated system can replicate. In this video, AFTF Advisor Manny shares how these three pillars create lasting trust and stronger relationships with your customers.
Each element – ease, choice, and advice – represents a core strength that helps independent agents stand apart while providing real value to every client interaction.

Ease: Make every experience simple

Ease means making it effortless for customers to do business with you. From e-signatures and text messaging to quick insurance verification and digital self-service tools, ease is about removing friction and helping clients feel confident at every step.
Learn how other agents are integrating digital tools that make customer interactions smoother by perusing the full Agent for the Future website for more ideas and resources.

Choice: The power of options

Choice is what defines the independent agent. You can offer coverage from multiple carriers and match customers with the best fit for their unique needs. It’s what turns an insurance purchase into a personalized solution rather than a transaction.

Advice: The human connection

Advice is what transforms your business from a service to a relationship. You understand your community, your client’s risks, and how to guide them through change. That’s the personal connection that no online quote system can replace.
When you combine ease, choice, and advice, you’re offering more than just coverage – you’re offering confidence, clarity, and care. And that, fellow agents, is the independent agent advantage.

To learn more from Manny and follow his insights on leadership, growth, and the future of independent agencies, connect with him on Linkedin.