Video

Recognizing agency burnout (and how to catch it early)

Burnout isn’t always obvious

Recognizing agency burnout starts with paying attention to subtle changes. Burnout rarely begins with a breakdown. Instead, it grows quietly. Missed deadlines, short messages, or flat meetings can be early signs. Sometimes a once-engaged employee stops speaking up or withdraws altogether. These are small signals that something deeper may be happening.
Because the pace in independent agencies is constant, these moments are easy to overlook. However, catching burnout early protects both your people and your business. Awareness is the first step toward a healthier, more resilient team.

Look for the quiet clues

Noticing burnout isn’t about dramatic shifts; it’s about patterns. When you see frustration replace curiosity or silence where there used to be ideas, it’s time to check in. A simple conversation can make all the difference. As a result, employe3es feel seen and supported rather than judged.
In addition, proactive communication builds trust. It signals that your agency values people, not just productivity. That culture of empathy reduces turnover and improves collaboration.

Lead with awareness and empathy

Preventing burnout means creating space for rest and honest dialogue. Encourage breaks, celebrate small wins, and make emotional well-being part of everyday leadership. When leaders model balance, teams feel permission to do the same.
For more ideas on building supportive agency cultures, explore additional resources and advisor stories right here on Agent for the Future.

Follow Shannon on LinkedIn for more insights on leadership, team care, and creating workplaces where people thrive.
For a one-on-one consultation with Shannon or any of our other AFTF Advisors, click here.