As the insurance industry changes, independent insurance agents are adapting to succeed in shifting markets, meet changing customer needs and find the best ways to grow. Since 2017, Liberty Mutual researchers have surveyed independent agents to learn how they are navigating trends in the marketplace, adopting new technology and evolving their business priorities. This research informs the insights we share on Agent for the Future.
Explore our research through the years
News and views
Liberty Mutual Says Agents Are Wary of AI
P&C Specialist quotes Luke Bills in their article on new Agent for the Future report Benchmarking Agent Attitudes on AI: Key Takeaways from the 2024 Agent-Customer Connection Study
News and views
Insurance agents interested but skeptical of AI: Liberty Mutual survey
Digital Insurance covers new Agent for the Future research that benchmarks agent attitudes and usage of artificial intelligence.
Research
Benchmarking agent attitudes on AI: Key takeaways from the 2024 Agent-Customer Connection Study
Research on how insurance agents view AI, AI adoption, and the potential of artificial intelligence in insurance agencies.
News and views
Owning It: Meet 10 Young Agents Building a Future in the Independent Agency Channel
Findings from the 2024 Agent for the Future women's research study are cited in this article about young women rising into leadership in the independent agency channel.
News and views
Proactive education creates opportunities in the hard market
IA Magazine covers research findings from the Agent for the Future report on the agent-customer connection during the hard market.
Research
The agent-customer connection: Gaps and opportunities in the hard market
New research from Agent for the Future explores the gaps and opportunities in how insurance agents communicate with customers about the hard market.