As the insurance industry changes, independent insurance agents are adapting to succeed in shifting markets, meet changing customer needs and find the best ways to grow. Since 2017, Liberty Mutual researchers have surveyed independent agents to learn how they are navigating trends in the marketplace, adopting new technology and evolving their business priorities. This research informs the insights we share on Agent for the Future.
Explore our research through the years
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Insurance agents warm to AI but uptake remains uneven: Liberty Mutual
Insurance Business Magazine features the Liberty Mutual and Safeco Insurance research on agent perceptions and use of AI, highlighting the varying levels of comfort from agents with leveraging AI tools.
Research
AI in insurance agencies: Key findings from our research
Research from Liberty Mutual shows that more than half of agency employees are interested in using artificial intelligence (AI) for work.
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Agency employees face burnout: Liberty Mutual, Safeco research
Digital Insurance digs into findings from the Liberty Mutual and Safeco research on burnout in independent insurance agencies, including the connection between high tech adoption and less burnout.
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The perfect storm of stress – why are staff at insurance agencies burning out?
Professional Insurance Agents (PIA) national CEO, Mike Skiados, offers advice on how independent agents can combat burnout, based on Liberty Mutual and Safeco employee wellbeing research.
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Half of Independent Insurance Agency Employees Feel Burned Out
IA Magazine covers key findings from the Liberty Mutual and Safeco employee wellbeing research including how independent agents are experiencing high levels of stress and burnout, how they continue to find joy in their work despite these concerns, and the correlation between tech and burnout.
News and views
1 in 3 Agencies Plan to Implement AI in Next 5 Years
IA Magazine covers the results of the “2024 Agent-Customer Connection Study" by Liberty Mutual and Safeco Insurance showing how agents are thinking about AI.