Research from Agent for the Future™ and Liberty Mutual

As the insurance industry changes, independent insurance agents are adapting to succeed in shifting markets, meet changing customer needs and find the best ways to grow. Since 2017, Liberty Mutual researchers have surveyed independent agents to learn how they are navigating trends in the marketplace, adopting new technology and evolving their business priorities. This research informs the insights we share on Agent for the Future.

Explore our research through the years

Article

What IAs need to know about millennials

Research from Liberty Mutual reveals what millennial consumers look for in insurance and agents. Here's what IAs need to know. 
Close