In an increasingly digital world, implementing digital tools can help independent agents broaden their marketing reach, streamline processes and interact with customers in the ways customers want.
Digital tools cannot replace the human-to-human relationships and expert advice that agents bring to clients. But, used well, they can free up time so agents can focus on revenue-driving activities and relationship building. They can also enhance agent value by letting agents meet customers where they are – which, increasingly, is online.
Customer expectations for digital are higher than ever. And while the pace of digital adoption in agencies has slowed overall, agencies that want to continue to grow are investing in digital along with other growth tactics.
Agencies that use digital tools strategically to increase efficiencies, attract new customers and create streamlined customer experiences will be better positioned to weather changing market conditions and continue thriving in the future.
Further reading
Learn more about digital
Safeco appointed agents: Click here to learn about Safeco’s resources to help expand your digital capabilities
Liberty Mutual appointed agents: Click here to see more resources from Liberty Mutual
Wondering where to start?
With so many digital capabilities to choose from, it can be challenging to know where to focus.
Take our quick assessment to learn where your agency falls on the digital spectrum and get personalized recommendations of which tools to explore next.
Or click through the icons on the infographic below to explore the capabilities and access curated content to help you implement and optimize digital tools.