Publication: IA magazine
Date: May 28, 2019
Setting aside a budget for marketing your agency is a huge win. But how will you execute it? Dale Steinke, Safeco’s director of independent agent marketing programs, talked to IA magazine about creating a marketing plan.
“A lot of times you see the principal hand marketing responsibilities over to a CSR and say, ‘Hey, you can work on this.’ But then they never block out time for that person to do it,” points out Dale Steinke, director, independent agent marketing programs, Safeco Insurance. “If you don’t block out the time, it doesn’t happen.”
Regardless of how your agency structures its marketing manpower, “you need to have somebody who’s dedicated to doing it, even if it’s only a few hours a week,” Steinke says. “Among the fastest-growing agencies, one of the core things they have is some sort of marketer—part-time, full-time, something.”
Read the full article here: So You’ve Got a Marketing Budget – Now What?
And read Dale’s expert insight on how a dedicated marketer can help your agency grow.