Show Clients the “Real You” With a Video Email Signature

Nicholas Ayers
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If I had a nickel for every time I heard the phrase "video marketing is the future," I'd have a lot of nickels! Video marketing isn't the future - video marketing is here today!

At our agency, we’ve been incorporating video marketing for years. One of the things that I use regularly is a video email signature, which has gotten a lot of positive feedback from customers. Instead of a traditional email signature, it’s a video showing the humanity of our business. It helps to show customers that we’re real individuals that do real things in our community and enhances the overall customer experience.

In this video, I’ll walk you through the steps of how to assemble, upload and distribute a video email signature of your own.

If you’re interested in an example of a finished video email signature, check out mine! You may also want to view our welcome video and our increasing insurance rates video.

Have you tried any type of video marketing? Share your tips and experiences in the comments section below!

Nicholas Ayers is the co-founder of i80 Insurance Solutions in Vacaville, California.

 

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Kristine Eilers

Very interesting. I wonder though about these emails getting flagged as spam when sent. Several years ago we had a jpg image at the bottom of our email signatures and it caused so many problems. I love the idea of doing an email video but don’t want to go backwards.

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