Millennials will make up much of the insurance market for the next few decades

0 million
millennial adults in the U.S. in 2019
*Pew Research Center
80%
of millennials own a car
45%
of millennials own a house
78%
non-homeowners plan to buy a house within the next 9 years

Millennials can see the value of IAs and good coverage

Insurance channel purchases:

Independent Agent
Exclusive Agent
Online
  • Millenials
    Gen X
    Baby Boomers
  • Millennials
    Gen X
    Baby Boomers

Purchasing factors

52%
The most comprehensive coverage for a good price
50%
Understanding my coverage
49%
Reputation for good service
40%
Price comparisons from competing insurance companies
36%
Easy purchase process
31%
Lowest price, even if it means a basic policy

Millennials want to be informed consumers

0%
of those who have worked with agents want their agent to help them understand insurance
What they want to know:
the coverage and how it works
what to expect if they have a claim
the unique features of their policy
how to manage their policy online

Millennials are more digitally engaged than older generations, but still value human touch

0%
learned about an agent through
digital engagement
How they choose one agent over another:
online reviews
social media engagement
modern website

What millennials want
in an agent

50%
inspire trust
49%
Seasoned insurance professional
29%
Get to know their customers

Millennials who use agents are happy with their decision

66%
say they are satisfied with
their agent
81%
plan to use their current
agent again

Learn how to win with millennials

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