Cognitive Dissonance: The Time to Invest in Digital Is Yesterday

Jacquelyn Connelly
Desk with a laptop, coffee mug, notepad and phone
Reading Time: 1 minute

Publication: IA Magazine
Date: October 2, 2017

Jacquelyn Connelly, IA Magazine Editor, speaks with Tyler Asher, Safeco Insurance President, about how independent agents need to embrace digital capabilities.

“Historically, agents have really excelled at providing great customer service. But that customer service has always been done one way,” says Tyler Asher, president of Safeco. “Agents are at a disadvantage if they’re not willing to think about how they should offer service differently over time.”

Read the full article at IA Magazine, Cognitive Dissonance: The Time to Invest in Digital is Yesterday

about the author

Jacquelyn Connelly
Senior Editor at Independent Agent magazine

Professional editor, writer and manager with five years of experience in financial journalism. Specialties include general insurance, insurance markets, business and finance, B2B publishing, e-newsletters, blogs, website management, content strategy and communications.

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