As customer expectations continue to evolve, digital is becoming more critical for independent agents.
According to a recent Liberty Mutual survey of more than 600 US consumers, 82% believe a company’s digital experience is either somewhat or very important when they are considering doing business. Further, consumers indicated that digital interactions were imperative how they experience the company: 68% of consumers reported feeling satisfied after a good digital experience, while 67% reported feeling frustrated after a bad digital experience.
Combine these findings with that of the Rise of the Digital Insurance Agency report – which found agencies that are high digital adopters grew revenue 60% faster than their less digital counterparts – and the connection between exceptional digital experiences and the bottom line becomes clear.
The Rise of the Digital Agency research analyzed several dozen digital capabilities spanning a range of tools and tactics. We plotted 15 of these capabilities into a digital transformation framework and grouped them based on complexity – from fundamentals to modernizations and innovations.
Click on the capabilities in the image below to find out how to drive growth in your agency with our research-backed framework to help your agency navigate digital transformation.