Tyler's Open Letter

Independent agents are the best advocate people have while they navigate personal insurance choices. You have the unique ability to transform “cheap and easy” promises into smart decisions for your customers.

It’s important work, and all of us at Liberty Mutual and Safeco™ thank you for it.

We are 100 percent committed to the success of independent insurance agents.

We know that in order for independent agents to be successful in this hyper-competitive market, we must deliver to you great products and meaningful compensation. But we also know that there’s more we can and must do to fuel your success. Consumers are changing how they live, learn and buy in a digital-first world. This transformation has ushered in significant challenges for carriers and agents alike. But the more we use modern tools and rich data to help us understand our customers and their evolving lives, needs and expectations, the better we can provide you with tools and information that will help you win today and in the future. There is no doubt our future success is inextricably linked.

We created AgentfortheFuture.com to serve as a resource where we can share insights and ideas with all IAs, beyond those who partner with Liberty Mutual and Safeco.

Our hope is that this exchange of information enables everyone in the IA channel to consider how the marketplace is changing and identify the most important steps you can take to meet the needs of today’s customers and provide them an unparalleled experience.

Recently, Safeco surveyed a representative group of independent agents around the country to learn more about how they are adapting to current changes, what they think will be important in the future and what they are doing today to prepare for tomorrow.

The results of our survey, along with recommendations on how to develop a strategy for success, can be found in our report, ”What it takes to be an Agent for the Future.” I invite you to read the report, evaluate your agency’s state of readiness for the future and identify opportunities for improvement.

While you are here, please check out the profiles of actual agents for the future and see innovative, yet accessible, steps they are taking to meet the needs of current and future customers.

We hope this is the beginning of an ongoing conversation about how we can work together for the continued growth and success of independent agents and their quest to help customers protect what matters most.

If you have opinions or ideas on how IAs can prepare for the future, I invite you to send an email to agentforthefuture@safeco.com or share your comments below.

Let’s Go Confidently together!

Tyler Asher
President, Safeco Insurance