about us

Agent for the Future™ exists to help independent insurance agents succeed now and in the future.

We believe in the enduring value of independent agents. No other channel offers consumers the combination of ease, choice and advice they need to make smart decisions.

However, the insurance industry is rapidly changing. As technology evolves and customers’ needs shift, IAs must adapt to ensure long-term growth and success.

Safeco created Agent for the Future as a resource to share ideas, insights and practical advice with all independent agents. Here, we explore how the marketplace is changing, highlight innovative agencies that are driving the industry forward, and talk to experts about what agents can do now to prepare for the future.

To learn more about Agent for the Future, read Safeco President Tyler Asher’s open letter.

Do you have ideas about topics we should cover or stories about how your agency is preparing  for the future? Join the conversation in the comments section or email us at agentforthefuture@safeco.com.

Safeco’s four big bets on the future of insurance

Safeco works hard every day to be the carrier champion of the independent agent. That commitment to IAs is reflected in four core investments we are making. We believe these initiatives will help IAs compete effectively today, prepare for the future and further strengthen our partnership.

Agent first

Independent agents are at the heart of everything we do. We are committed to making it easy to do business with us and quickly delivering the expertise IAs need to be successful.

From underwriting and growth programs to compensation and a groundbreaking quoting and issuing platform—we pledge to keep agents first.

Customer-centric

We believe IAs are strategic advisors who can help consumers protect many aspects of their lives – not just their car or home. So we’re committed to helping IAs adapt to customers’ rapidly changing preferences for how and when they want to do business. How do we do that? By providing easy, time-saving digital tools, 24/7 customer service options and new, innovative products.

Deeply digital

Strengthening our digital capabilities is key to our promise to provide agents and their customers with a first-class experience. Our deep investments in technology will bring the next generation of digital tools to life for Safeco agents and their customers.

Innovation always

It’s not a question of if the insurance industry is being disrupted, it’s a question of when and by how much? Regardless of how insurance evolves over the next few years, Safeco believes agents will continue to play a critical role helping consumers protect what matters most.

We are honored that agents voted Safeco as the #1 carrier for innovation and we are committed to working with them to better understand the future needs of customers and provide effective solutions.

Learn more about partnering with us for the future.