4 ‘big bets’ on personal lines

Peter van Aartrijk

Publication: Insurance Journal TV
Date: June 1, 2018

Peter van Aartrijk, Insurance Journal podcast host, speaks with Tyler Asher, Safeco Insurance President, about Safeco’s 4 Big Bets – Agent First, Customer-centric, Deeply Digital, and Innovation Always.

Hear the full podcast here.

about the author

Peter van Aartrijk
Insurance Journal

I’m a principal of brand/culture strategy firm Chromium (www.chromium.group), with specialties in insurance, financial services, and trade/member organizations. I co-authored a book released in 2018, “The Powers: Ten Factors for Building an Exponentially More Powerful Brand.” As a journalist and spokesperson for the insurance industry, I’ve appeared on CNN, CNBC, Fox and other networks, and I’ve been quoted in The Wall Street Journal, Washington Post and other national media.

Things I love: Brand strategy and branding; public and media relations; content strategy, development and marketing; thought leadership; marketing communications; research

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