Publication: IA Magazine
Date: August 13, 2018
Jacquelyn Connelly, IA Magazine Editor, speaks with Michael Grove, Safeco Insurance Senior Vice President of Product, about ways Independent Agents can compete in the personal auto market.
“Why do so many consumers flock to direct writers for personal auto insurance? Besides cheap prices, much of the appeal lies in tech-savvy tools that enhance convenience and ease of doing business.
Not many independent agencies have the resources or infrastructure to boast the same capabilities. But Grove believes that by taking advantage of the tools available through their carrier partners, independent agents can easily compete with the level of technology-related convenience offered by not only directs, but also up-and-coming InsurTechs.
“The independent agent needs to evolve, but as carriers, we also need to give agents those tools,” Grove explains. “That way, if that customer says they’re getting a quote from GEICO, the agent is able to offer the same digital capabilities while also leveraging all the knowledge and expertise the agent has to sell.”